Hulu, ESPN and Viacom lead the pack of Digiday Video Awards finalists

Hulu, ESPN and Viacom Media Networks make up the trio of companies that are dominating the concluding rounds of the 2020 Digiday Video Awards as finalists in multiple categories. The annual awards competition recognizes the companies, campaigns and technologies that have used video to modernize media and marketing. 

Hulu is a finalist for four awards, for Best Live Moment, Best Multi-Platform Video Campaign, Best Streaming/OTT Platform and Best Advertiser in Video. Plus, the streaming giant’s head of advertising sales, Peter Naylor, has been shortlisted for the Video Executive of the Year honors.

ESPN has gone all in on social media and is a finalist in a trio of categories — Best Live Moment, Best Snapchat Show and Best Facebook Watch Show — with ESPN senior director Mike Foss also figuring a finalist for the Video Executive of the Year recognition. 

Another media company with an especially large representation on this year’s short lists is Viacom Media Networks, which scored finalist placements for its teams at Viacom Velocity, VH1, MTV, CMT, CBS Interactive and Comedy Central.

See the full list of finalists below:

Best Brand Film, Single
Clickon Media: “Clovis Unified” 
Viacom Velocity and Truth: the 2019 MTV Movie and TV Awards
M Booth and Macallan
Ellen Digital Network and Qantas: “Take Me There” 
Viacom Velocity: “The Universal Challenge”  
ACE Content and Budweiser: “Kings of Beer

Best Brand Film, Series
WSJ’s Barron’s Group: iShares’ “Fund Your Vision” 
Ellen Digital Network and Total Wireless: “Fearless”
Supari Studios and Red Bull Media House: “The Mind Behind”
MotorTrend Group: Porsche Challenge at Pikes Peak series
VH1: RuPaul’s “#DragRacePride”  
HP and Redglass Pictures: “History of Memory

Best Video Ad
Kamp Grizzly and the Oregon Justice Resource Center: Measure 11 awareness ad
WarnerMedia and Truth: “Jack’s Eggplant”  
AcuityAds and Genomind: “Dear Mom”
CH Media and Truth: “Chuggin’ on Clouds
CBS Interactive: “The Twilight Zone” 
Innovid, CBS Interactive and Kellogg’s Pringles: “Sad Device”

Best Live Moment  
MTV’s 2019 Video Music Awards: Stan Cam
VH1’s “RuPaul’s Drag Race All Stars”:”Season 4 RuVeal
Doha Debates: Water Scarcity 
Egg Gang and Hulu: World Record Egg campaign
Electronic Arts and BEN: Apex Legends launch
ESPN: “Countdown to Game Day”

Best Social Video Campaign
Jellysmack and Sephora: “Foundation Domination”
Chipotle Mexican Grill and Day One Agency: “Summer of Chipotle”
Shutterstock and DiMassimo Goldstein: “It’s not stock, it’s Shutterstock”
Electronic Arts and BEN: “Need for Speed” with David Dobrik  
Weber Shandwick and MorningStar Farms: “Lose Your Veginity” “Ride & Seek

Best Multi-Platform Video Campaign
SYFY and Toyota: “Deadly Class
The Content Collective, Viacom Velocity and McDonald’s: “Wake Up Breakfast”
Schafer Condon Carter and the Chicago Cubs: “Everybody In
KERV Interactive & Carhartt: “Full Swing”
Hulu: Hulu Live Sports campaign
OMD and bubly: 2019 Super Bowl ad  

Best Video Ad Tech Innovation
Ad-Lib Digital and Shell
Adstream and Nissan
Vodafone Germany and Spirable: GigaCube
Teads, Oracle Data Cloud and Asics

Best Streaming/OTT Platform
Sinclair Broadcast Group’s STIRR
The Weather Channel’s Local Now

Best Video Distribution Platform
Ellen Digital Network’s Ellentube

Best Connected TV Platform
VG News

Best Use of YouTube
Viacom Media Networks and Pepsico’s Mountain Dew: “Do Your Other Thing” 
The Points Guy UK
theScore’s esports 
Comedy Central Originals: “Under the Influence of Gus Johnson
Complex Networks’ First We Feast 
Condé Nast Entertainment’s Bon Appétit

Best Snapchat Show
NBCUniversal Digital Lab: “Kick Life
ESPN: “SportsCenter on Snapchat”
Snap Inc. and Bazelevs Group: “Dead of Night”  
NBC News: “Stay Tuned
NBCUniversal Digital Lab and Above Average: “How Low Will You Go?
NBCUniversal Digital Lab and E! Entertainment: “What the Fashion

Best Use of TikTok
Chipotle Mexican Grill and Day One Agency: “Summer of Chipotle”
Comedy Central: TikTok at Clusterfest
MTV’s “Wild N’ Out
Edelman and HP: “HP Dreamland”
The Washington Post
eos’s #MakeItAwesome 

Best Use of Instagram Stories
Innocean USA and Genesis Motor America: Car Configurator
Comedy Central
NBCUniversal Digital Lab: What the Fashion
E! News
The Foundry at Meredith and Dunkin’ Donuts
MTV News: “Got Issues?

Best Use of IGTV
Caracol Televisión: “A La Mano
BuzzFeed: “VerticalU”
360i and New Orleans Marketing Tourism Corporation: “Unexpected Tour Guides
Freeform and ATTN: “The Trouble With

Best Facebook Watch Show
Jellysmack: “Boys Do It Too”
Buzzfeed: “Tasty’s Edible History
Jellysmack: “Riddle Me This
ESPN’s College GameDay:”Behind the Scenes”  
BBC News: “Cut Through the Noise”
Maffick’s “In the Now

Best Snapchat Discover Publisher
NBCUniversal’s Digital Lab
Mammoth Media and Wishbone

Best Publisher Pivot to TV
Jukin Media
MotorTrend Group

Best Advertiser in Video
Hulu’s Hulu Sellouts
S4M and Seat
Tinder’s Swipe Life

Best Video Publisher Partner for Brands
CH Media
Mail Metro Media
Courageous Studios
Innocean USA
Ellen Digital Network

Best Video Distribution and Programming Strategy
iHeartRadio and Wibbitz
CMT and Dallas Cowboys Cheerleaders: “Making the Team
Univision: Conacaf Gold Cup
South China Morning Post: “Goldthread
Synchrony Bank and Pathway

Digital Studio of the Year
Culture Trip
Ellen Digital Network
Jungle Creations
NBCUniversal Digital Lab
South China Morning Post

Video Executive of the Year
Peter Naylor, head of advertising sales at Hulu
Patrick Courtney, svp of digital at Fuse Media
Mike Foss, senior director at ESPN

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