While Jason Hirschhorn’s MediaRedef newsletter has been largely a labor of love for the better part of the last decade, Hirschhorn is now taking a stab at making Redef a self-sustaining business. He raised $2 million in seed funding last year, which he’s used to hire both curators and developers. He said the plan is to push Redef as a subscription product for both individuals and companies. He’s also considering pushing into events. He talked to The Digiday Podcast about the company’s evolution.