Nate Silver’s FiveThirtyEight and The New York Times’ The Upshot both launched 12 months ago with a similar data-driven mandate. The sites have kept the idea core to their approach as they’ve produced more data-driven visualizations and, increasingly, photography and video features as well. A year in, though, it’s The Upshot that has found a greater foothold among readers due to its conversational tone and focus on telling stories that work well for social audiences.
Category Archives: Publishers
- The Wall Street Journal’s native approach: ‘If it looks like a puff piece, nobody’s going to read it.’
- Like it or not, autoplay video won
- Publishers take ad-targeting cues for Facebook posts
- Why TV is still crushing digital video, in 5 charts
- The Washington Post takes an Amazon-inspired approach to native ad targeting