Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations.
While speculations that Black Friday is dead are overblown, the shopping holiday has indeed lost some of its appeal, mostly on the ground level. According to retail analyst company ShopperTrak, customers spent $10.4 billion on in-store purchases on Black Friday in 2015, a $1 billion drop from 2014.
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