Brace yourselves, “Game of Thrones” fans: the wait for the HBO hit series’ fifth season is almost over, with the premiere slated for Sunday night.
But you aren’t the only ones preparing for your Sunday nights to get bloody and sexy again. HBO itself is luring its fans and tapping into their excitement, asking them to catch Daenerys Targaryen’s missing dragon Drogon on Facebook, Twitter and Instagram by capturing a GIF of his using the hashtag #CatchDrogon.
Moreover, like last year, several brands, platforms and publishers spinning their own puns and references — this time, several days in advance.
Here’s how some brands are preparing for #ThronesDay.
Hootsuite
Gearing up for next week’s episode of #GameofThrones? You’ve never seen Westeros like this: https://t.co/UuFDEooz4b pic.twitter.com/w5YhG6tab4
— Hootsuite (@hootsuite) April 5, 2015
The social media management platform went all out, creating its own rendition of the Game of Thrones’ theme song and replacing the kingdoms of Westeros with the “social kingdoms” of Facebook, Instagram, Twitter, YouTube, Google+ and LinkedIn. Some sleek marketing there, Hootsuite. But negative points for recycling it from last year. Disqus
#GameOfThrones Comments As Told by Cute Animals https://t.co/pXoLM76efS pic.twitter.com/oimRo4vjWf — Disqus (@disqus) April 9, 2015
Disqus hedged its bets: While GoT is the current flavor on the Internet, puppies and kittens are evergreen. And so the commenting system merged the two.
Someecards
Too close. https://t.co/NAeRPMd4b2 (via @SamPasternack) #NationalSiblingsDay #GameOfThrones pic.twitter.com/ymbwQqaOCt
— someecards (@someecards) April 10, 2015
Living up to its reputation for making tongue-in-cheek e-cards, Someecards celebrated the series’ return and “National Siblings Day” on Friday poking fun at the incestuous relationship between siblings Cercei and Jamie Lannister on the show.
Comedy Central
.@GameOfThrones: It’s their s**t. #GoT https://t.co/apdvGQkrGk
— Key & Peele (@KeyAndPeele) April 9, 2015
The channel enlisted its famous comedians Key & Peele to hilariously recap the fourth season of Game of Thrones.
MTV
The #GameOfThrones characters… as peanuts. Thank you, @stevecasino1: https://t.co/pwNVAClob3 pic.twitter.com/t2lnZCcNlt
— MTV (@MTV) April 10, 2015
Game of Thrones can get pretty nuts and MTV illustrated that very well, roping in Steve Casino — a painter of nuts in real life — to carve out the defining moments of season four.
Brewery Ommegang
Send a raven! Today’s the day! Our @Game of Thrones-inspired #ThreeEyedRavenSaison is on sale. https://t.co/zU7sMvVmCT pic.twitter.com/SzMG9x6kd6 — Brewery Ommegang (@BreweryOmmegang) April 6, 2015
This brewery loved the series so much, it crafted an entire new brew of ale inspired by it. Let’s hope it sets their fans’ beer glasses clinking as they watch the latest season.
Sesame Street
The Game of Chairs determines who will be king or queen of Jesteros. Who will take the crown? https://t.co/vgrsz1gUxs — Sesame Street (@sesamestreet) April 6, 2015
In this parody of Game of Thrones, the fictional setting of the show “Westeros” becomes “Jesteros” and Sesame Street battles it out for chairs instead of thrones.
More in Marketing
‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.