Game of Tweets: Brands get in on ‘Game of Thrones’ premiere

Sunday nights just got a whole lot sexier and more violent. That’s right, “Game of Thrones” is finally back in its fourth season, picking up where it bloodily left off at the end of season three.

Brands naturally could not resist the excitement surrounding the GoT premier and took to Twitter last night to get in on the “Game of Tweets,” throwing out puns, GoT references and of course engaging in some brand-on-brand GOT action.

Check out these brands’ “Game of Thrones” tweets:

Burger King

The “Game of Thrones” map remake has been done before, but not too bad Burger King.

Kohl’s


Trying to kill two RTM-birds with one stone, Kohl’s gots GOT and American Country Music Awards — which was also on last night — into one corny tweet.

Denny’s


Denny’s for a Lannister wedding? Doubt it.

Snapple

Standard GOT brand tweet. Next…

House of Cards

Francis Underwood will not be overshadowed by swords and dragons. Bonus points for #FU hashtag. Just some friendly TV competition.

Clorox

This doesn’t really make sense, Clorox. This is may be how you “play the game,” but it’s now how you win.

Sonic


The Game of Tweets has to go to Sonic. The fast-food brand went to town with its GOT tweeting last night, throwing out puns and shout-outs at other brands.

More in Marketing

CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

Execs are already using AI agents to buy ads. At DPMS, they shared what’s worked (and what hasn’t) and the guardrails that the industry needs to put in place to future proof.

Future of Marketing Briefing: The brands winning at AI started with process not tech

The AI agent conversation is a distraction. Here’s what matters more.