DIGIDAY+ MEMBER EXCLUSIVES
The great TID controversy takes another turn as Prebid moves to clarify its position
After backlash from the buy-side, Prebid will add an option for publishers to choose between the new SSP-specific format or the traditional global ID.
Media
In Graphic Detail: How AI search is changing publisher visibility
AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Marketing
Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
The long search for order in advertising’s AI future.
Walmart deepens relationship with OnePay, a one-stop finance app it helped create
Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.
How creators are becoming their own networks with Night agency’s David Huntzinger
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.
Future of TV
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
The Sora-TikTok U.S. era of short-form video
Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.
Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?
This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.
Media Buying
Google’s AdX unit has begun striking deals with media agencies
The exchange has been offering media agencies post-auction discount deals since the spring — some agencies say it’s the first time.
Indie agencies focus on optimizing media and creative using AI to pick up more clients
Media agencies have sped up their AI abilities to apply marketing mix modeling to media campaigns. And it’s spilling over to creative too.
Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
While management pores over productivity metrics and eyeballs the results of RTO mandates, Gen Z is focused on a different matter altogether now that they’re back in the office: their love lives.
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UncategorizedWTF is ‘workslop’?
While management pores over productivity metrics and eyeballs the results of RTO mandates, Gen Z is focused on a different matter altogether now that they’re back in the office: their love lives.
It’s been over three years since the Hailey Bieber smoothie launched at Erewhon’s famous Tonic Bar, and in the time since, brands including Dove, Brooklinen, Heinz Ketchup and Vacation sunscreen have put their own spins on branded beverages. Countless other influencers, celebs and models have done the same, with businesses including Erewhon, of course, but also Pressed Juicery, Juice Press, Butterfield Market and SunLife Organics, among many others.
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Member ExclusiveHow Beekman 1802 uses AI to humanize digital marketing
It’s been over three years since the Hailey Bieber smoothie launched at Erewhon’s famous Tonic Bar, and in the time since, brands including Dove, Brooklinen, Heinz Ketchup and Vacation sunscreen have put their own spins on branded beverages. Countless other influencers, celebs and models have done the same, with businesses including Erewhon, of course, but also Pressed Juicery, Juice Press, Butterfield Market and SunLife Organics, among many others.
This October, Crocs is livestreaming content on TikTok Shop for 24 hours a day, seven days a week, for all 31 days — marking its biggest bet on the platform to date. Now, it hopes to fold livestreaming into more aspects of the business.
This October, Crocs is livestreaming content on TikTok Shop for 24 hours a day, seven days a week, for all 31 days — marking its biggest bet on the platform to date. Now, it hopes to fold livestreaming into more aspects of the business.