DIGIDAY+ MEMBER EXCLUSIVES
How CTV platforms are pushing non-traditional ad formats — but not too far
Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.
A look at Google's latest cookie extension
Media
Publishers not ready to change social media strategies as TikTok ban looms
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.
Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay
Google may have pressed pause on cookie deprecation but publishers’ cookie-less tests persist.
NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO
Day three of the IAB’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
The DOJ makes closing arguments in Google Search antitrust trial
Trial participants will rest their case over the next two days, marking a key date in Google’s tussles with governments.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
Future of TV
Research Briefing: Frequency capping matters most on streaming platforms
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.
Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.
Media Buying
How companies can avoid creating an accidental manager: The Return podcast, season 3, episode 2
Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path?
MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy
Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of the DSP’s relaunch under the Infillion banner.
Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell’s agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it’s affecting the agency’s ability to operate.
Podcasts
Research
Some common practices include love bombing and then ghosting candidates, bait and switching and misrepresenting company culture to job seekers.
Some common practices include love bombing and then ghosting candidates, bait and switching and misrepresenting company culture to job seekers.
Designer Prabal Gurung dressed eight women for the Gala. For the look worn by tennis star Maria Sharapova, he took a playful approach to the “sleep” aspect of the “Sleeping Beauties” theme.
Designer Prabal Gurung dressed eight women for the Gala. For the look worn by tennis star Maria Sharapova, he took a playful approach to the “sleep” aspect of the “Sleeping Beauties” theme.
There’s a new retailer getting into the private-label food business, and it isn’t your local Walmart or Target. It’s Ace Hardware. On April 25, the Illinois-based retailer debuted its first private-label line of edible products including barbecue sauces and rubs.
There’s a new retailer getting into the private-label food business, and it isn’t your local Walmart or Target. It’s Ace Hardware. On April 25, the Illinois-based retailer debuted its first private-label line of edible products including barbecue sauces and rubs.