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Publishers need direct payments from their audience to complement the difficult ad business.
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Months after putting up USA Today’s paywall, Gannett has big ambitions for digital subscriptions but a long road ahead
February 28, 2022
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How The Daily Beast is making money from potential subscribers before the point of conversion
February 23, 2022
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Why news publishers are using non-news content to hook readers and turn them into subscribers
February 23, 2022
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Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers
February 17, 2022
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Why Texas Monthly thinks a pivot to video will help attract subscribers
February 11, 2022
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Media Briefing: How publishers are seeking to stretch their subscriber funnels
February 10, 2022
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Publishers use subscriber-only events to sweeten subscription pitches
January 24, 2022
Modern Newsroom
‘It’s too early to sell’: Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
December 7, 2021
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Inside the in-person return of Pop-Up Magazine and how the storytelling tour rekindled a community of fans
November 19, 2021
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The Rundown: Twitter bets on long-form content in its first subscription play with Twitter Blue
November 9, 2021
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‘A little bit of an experiment’: New York Times Opinion editor Kathleen Kingsbury on why she’s tapping artists as part of a paid newsletter strategy
October 29, 2021
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Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
October 13, 2021
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Digiday+ Research: Nearly 60% of publishers don’t offer special holiday discounts on their subscriptions
October 12, 2021
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