Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Snapchat’s targeting direct-response advertisers with new dynamic ads product
October 17, 2019 • 4 min read -
Inside Mozilla’s 18-month effort to market without Facebook
October 16, 2019 • 4 min read -
‘Still test and learn’: TikTok’s European business expansion
October 9, 2019 • 6 min read -
Snapchat is becoming an outlet for video ad budgets
September 25, 2019 • 5 min read -
The Chicago Bulls enlist their mascot for TikTok
September 23, 2019 • 4 min read -
‘We have seen a dramatic increase’: Twitter is spending 50% more on billboards this year
September 18, 2019 • 4 min read -
‘They reach the same audiences we’re after’: Inside Ally Financial’s Amazon strategy
September 17, 2019 • 4 min read -
In shift to digital video and OTT, Fanta isn’t spending ad dollars on TV this year
September 9, 2019 • 3 min read -
How Anheuser-Busch is marketing hard seltzer beyond the summer
September 4, 2019 • 3 min read -
Why DTC men’s athleisure Legends Brand is spending less on Instagram marketing
August 29, 2019 • 3 min read -
Video now accounts for a third of TUI’s paid social budget
August 27, 2019 • 4 min read