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Marketing on Platforms

It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.

  • Marketing on Platforms

    EA’s David Tinson: Marketers need to create less content, not more

    November 30, 2016
  • Marketing on Platforms

    Facebook is testing real-time ads for live videos

    November 22, 2016
  • Marketing on Platforms

    Marketers like what they see in Snapchat Spectacles

    November 21, 2016
  • Marketing on Platforms

    ‘This is a complete game-changer’: Marketers welcome latest updates to Instagram stories

    November 11, 2016
  • Marketing on Platforms

    ‘It’s a self-esteem killer’: Influencers are unhappy with Snapchat’s removal of autoplay

    October 28, 2016
  • Marketing on Platforms

    Snapchat stops autoplay, marketers grapple with declining view counts

    October 26, 2016
  • Marketing on Platforms

    REI uses Facebook 360 video to target multicultural millennials

    October 17, 2016
  • Marketing on Platforms

    What Marriott learned from its Facebook Messenger missteps

    October 3, 2016
  • Marketing on Platforms

    Indian e-commerce giant Flipkart turns its annual flagship sale into a Facebook 360-degree treasure hunt

    September 30, 2016
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