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Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
The Sports Marketing Playbook
How sports marketing has evolved.
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
October 9, 2026
