Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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Media Briefing: Publishers rail against opening up their first-party data in a post-cookie world
April 7, 2022 • 10 min read -
Google plots further Privacy Sandbox trials but concerns still linger
April 1, 2022 • 5 min read -
How Fandom is using its insights into fans’ online behavior to pitch advertisers
March 14, 2022 • 4 min read -
Overheard at IAB’s ALM: ‘Big Tech is now the de facto global regulator’
February 11, 2022 • 4 min read -
‘IDs don’t belong on the open web’: the pragmatic publisher’s case for privacy-first ads
February 10, 2022 • 5 min read -
‘We’re encouraged’: NewsPassID passes its pilot phase, seeks further scale
February 10, 2022 • 4 min read -
Key challenges Google must face in what is arguably the most pivotal year in its history
February 1, 2022 • 7 min read -
Understanding Google’s FLoC replacement Topics, and its unanswered questions
January 27, 2022 • 6 min read -
Google readies new interest-based advertising in next phase of Privacy Sandbox experiments
January 25, 2022 • 4 min read