What Happened to In-Housing?
Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a [...]
Predictive Solutions: Go Beyond Identity
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Digiday Programmatic Marketing Summit LIVE -
Panel | 0:13:33 -
05/17/2021
Speakers
One solution won’t be enough to fill the gap that ATT (App Tracking Transparency on iOS) and the demise of the third-party cookies are leaving in their wake. Not only will you need an addressability solution that operates with or without matched User IDs, but that also optimizes the use of IDs vs. Contextual and Cohorts in real time. Adaptive tracking, including dynamic allocation of targetable audiences and comprehensive addressability management, will be the new normal to stay competitive. René Plug, CBDO at 1plusX, and Christopher Reher, director data strategy & products at Media Impact GmbH & Co. KG discuss the most important questions you need to be asking your teams when it comes to a future beyond identity.
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