Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome
This article is part of a series covering our Programmatic Marketing Summit. More from the series →
No, the ad industry as a whole is not prepared for the third-party cookie to go away. And it probably still won’t be in a year’s time if Google goes ahead with its plan to deprecate third-party cookies in Chrome by the end of 2024. That’s the assessment of programmatic advertising experts who attended the Digiday Programmatic Marketing Summit, held in New Orleans from Dec. 4 through 6.
In the video below, industry executives explain why they rate the overall industry’s post-cookie readiness so low and the major steps it still needs to take to be prepared for the cookie-pocalypse.
More in Marketing
Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.
TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers
TikTok Shop is offering the shopping service to more than 1 million people it has identified as its most loyal U.S. customers.
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.