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As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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Gaming & Esports
Gaming & Esports
‘A lot of these people are Elon’: Confessions of an esports publicist on the industry’s unique challenges
July 19, 2023
Gaming & Esports
Sentinels’ equity crowdfunding shows how esports orgs’ business plans are getting more creative — and complex
July 13, 2023
Gaming & Esports
How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming
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Gaming & Esports
How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
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Evolving Agencies
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023
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Why Major League Baseball is exploring potential revenue and sponsorship opportunities in the metaverse
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Gaming & Esports
Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans
July 4, 2023
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The Digiday Guide to Esports Winter
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A watershed moment: “Counter-Strike” industry leaders brace for the impact of “CS2”
June 28, 2023
Gaming & Esports
Why Unity is using its new AI platforms to become more accessible to brands and agencies
June 27, 2023
Gaming & Esports
How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering
June 23, 2023
Gaming & Esports
Why Misfits is rebranding to pivot away from competitive gaming
June 20, 2023
Gaming & Esports
As Twitch backpedals rev share policy, UTA’s Damon Lau thinks creators are poised to win
June 20, 2023
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