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Future of Measurement
Member Exclusive
Buy-side transparency: Buyers.json and beyond
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Splitting the Atom: Decoupling Audience from Inventory
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Three Ways Fresh Data Will Make or Break Your 2021
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CES 2023 brings focus to clean rooms and attention metrics at the C Space
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The evolution of measurement — forecasting advances for CTV
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Future of Measurement
Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
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Brands in Culture
Omnicom Media Group tracks shifting consumer priorities with new sentiment tool
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Digiday Media Buying Summit
Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world
October 17, 2022
Business of TV
Dentsu, Comscore partnership set to boost local TV measurement with advanced analytics
September 22, 2022
Evolving Agencies
Agency offers up new optimization tool as auto advertisers seek the right balance of spend
August 5, 2022
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