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Future of Measurement

  • Member Exclusive

    Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era

    May 24, 2023
  • Member Exclusive

    Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away

    May 18, 2023
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    Future of Measurement

    Why identity, as a valuable marketing tool, is at a turning point, per new report

    May 10, 2023
  • Future of Measurement

    Why advertisers are still waiting on the CTV promised land

    April 7, 2023
  • Content & Commerce

    New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t

    March 22, 2023
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    How publishers are building connections with Gen Z and young millennial audiences

    March 15, 2023
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    The marketer’s guide to email optimization

    February 24, 2023
  • Member Exclusive

    Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

    February 21, 2023
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    Member Exclusive

    The Return of Live Events

    January 20, 2023
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    Maximizing Audience Revenue with Data-Driven Storytelling

    January 20, 2023
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    Level-Up Your Omnichannel Game with an In-App Video Strategy

    January 20, 2023
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    Identity Resolution Post Cookie

    January 20, 2023
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    Member Exclusive

    How TV Advertising Has Changed Because of 2020

    January 20, 2023
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