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Future of Measurement
Future of Measurement
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
May 29, 2024
Future of Measurement
Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
May 22, 2024
Sponsored
What digital marketers get wrong about personalization and what to do instead
March 13, 2024
Evolving Agencies
As cookies fade, more agencies make bets on consumer research panels — and their first-party data
March 8, 2024
Future of Measurement
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
February 6, 2024
Digiday @ CES
CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies
January 10, 2024
WTF Series
WTF is anomaly detection?
January 2, 2024
Future of Measurement
The definitive Digiday guide to what’s in and out for advertising in 2024
January 1, 2024
Digiday+ Research
Digiday+ Research roundup: Third-party cookies, Meta’s platforms and generative AI were 2023’s biggest trends
December 27, 2023
Future of Measurement
VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
December 6, 2023
Future of Measurement
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
November 29, 2023
Future of Measurement
As more brands use generative AI to create social content, agencies are changing how they measure its success
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Member Exclusive
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023
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