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Future of Measurement
Future of Measurement
As more brands use generative AI to create social content, agencies are changing how they measure its success
October 26, 2023
Member Exclusive
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023
Future of Measurement
IPG launches identity resolution cloud application as the industry prepares for a cookieless world
October 17, 2023
Digiday Media Buying Summit
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
October 6, 2023
Digiday Media Buying Summit
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023
Future of Measurement
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
September 28, 2023
Future of Measurement
How agencies are measuring impact for brands beyond the classic core metrics
September 13, 2023
Future of Measurement
How ad tech’s measurement titans are pivoting to attention and activation
August 10, 2023
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023
Future of Measurement
The Media Rating Council is angling for better clarity in an era of compounding complexity
August 4, 2023
Future of Measurement
CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023
Future of Measurement
How animated creative ad formats could yield stronger attention, recall metrics
June 30, 2023
Member Exclusive
Digiday+ Research Briefing: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
June 15, 2023
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