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Future of Measurement
WTF Series
WTF is anomaly detection?
January 2, 2024
Future of Measurement
The definitive Digiday guide to what’s in and out for advertising in 2024
January 1, 2024
Digiday+ Research
Digiday+ Research roundup: Third-party cookies, Meta’s platforms and generative AI were 2023’s biggest trends
December 27, 2023
Future of Measurement
VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
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Future of Measurement
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
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Future of Measurement
As more brands use generative AI to create social content, agencies are changing how they measure its success
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Member Exclusive
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023
Future of Measurement
IPG launches identity resolution cloud application as the industry prepares for a cookieless world
October 17, 2023
Digiday Media Buying Summit
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
October 6, 2023
Digiday Media Buying Summit
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023
Future of Measurement
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
September 28, 2023
Future of Measurement
How agencies are measuring impact for brands beyond the classic core metrics
September 13, 2023
Future of Measurement
How ad tech’s measurement titans are pivoting to attention and activation
August 10, 2023
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