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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Evolving Agencies
Evolving Agencies
WPP’s Rob Reilly on the power of creative excellence
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Digiday Podcast: The Return
Covid and the case for labor movements: The Return podcast, episode 3
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Evolving Agencies
Agency offers up new optimization tool as auto advertisers seek the right balance of spend
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Digiday Podcast: The Return
Sunday Scaries and the first day back: The Return Podcast, episode 2
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Why agencies continue to invest in training and education even as a potential recession adds financial pressure
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Evolving Agencies
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GroupM wants to lead the industry on decarbonization efforts — will other media agencies follow?
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Brand Safety in Flux
How Dentsu’s new global brand assurance chief uses ‘radical collaboration’ to tackle responsibility and suitability
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Evolving Agencies
Stagwell buys Apollo Program to boost first-party data, SaaS offerings
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Evolving Agencies
With a heavy emphasis on data science and attribution, Mediastruction finds traction with mid-market clients
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Digiday Podcast: The Return
Introducing The Return, a podcast about how the advertising industry is making its way back to the office
July 12, 2022
Evolving Agencies
The Rundown: Goodway Group buys Canton Marketing Solutions, a sign of necessary agency evolution
July 8, 2022
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