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How publishers are modeling – and mitigating – a future with significantly less Google search traffic
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Evolving Agencies
Evolving Agencies
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
March 4, 2026
Digiday Media Buying Summit
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
March 4, 2026
Evolving Agencies
As holdcos restructure, BBDO reframes client relationships
March 3, 2026
Evolving Agencies
The agency holdcos have an AI story, but not an AI business model
March 2, 2026
Member Exclusive
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
March 2, 2026
Bold Call
Bold Call: AI compute costs are the future of the upfront… and principal media
March 2, 2026
Evolving Agencies
WPP is betting its future on getting paid for outcomes
February 27, 2026
Evolving Agencies
Rising demand for principal media buying underpins WPP’s turnaround plan
February 26, 2026
Evolving Agencies
The fight over principal media has moved on but advertisers are still catching up
February 24, 2026
Member Exclusive
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
February 23, 2026
Evolving Agencies
In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
February 23, 2026
Evolving Agencies
In Graphic Detail: The state of the marketing agency sector
February 20, 2026
Member Exclusive
Future of Marketing Briefing: The mental gymnastics of principal media
February 20, 2026
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