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As agencies push agentic media future, execs work to ward off client rogue fears
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Special Projects
Digiday+ Research
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Evolving Agencies
Member Exclusive
Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused
August 17, 2026
Evolving Agencies
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
August 6, 2026
Evolving Agencies
Inside the indie agencies founded by Omnicom and IPG’s former staffers
August 5, 2026
Evolving Agencies
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
July 29, 2026
Member Exclusive
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
July 27, 2026
Evolving Agencies
As AI automates media work, Omnicom Media is rethinking the agency business model
July 21, 2026
Member Exclusive
Media Buying Briefing: China remains a tough market for holding companies to figure out
July 20, 2026
Member Exclusive
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
July 13, 2026
Member Exclusive
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
July 10, 2026
Evolving Agencies
Advertising’s confidence problem, according to the man who used to price its stocks
July 8, 2026
Member Exclusive
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
June 29, 2026
Evolving Agencies
Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
June 24, 2026
Digiday @ Cannes
Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business
June 22, 2026
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