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Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
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Evolving Agencies
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Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
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Digiday Media Buying Summit
Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels
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Evolving Agencies
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As AI alters cost of creative, indie agencies review how they charge clients
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Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings
July 22, 2025
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Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’
July 15, 2025
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