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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech

Media
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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

WTF Series

WTF is an Insta pod?

April 28, 2017
The Creator Economy

Inside Activision’s ‘Call of Duty’ marketing playbook

April 26, 2017
The Creator Economy

Branded stickers are the new branded emoji keyboards

April 14, 2017
The Creator Economy

The latest important new role at publishers: The influencer wrangler

April 11, 2017
The Creator Economy

Why digital advertising is experimenting with blockchain

April 4, 2017
The Creator Economy

Bypassing creative: How agencies are turning influencer posts into programmatic ads

March 31, 2017
Member Exclusive

Starrr gazing: A day in the life of a male beauty influencer

March 31, 2017
Member Exclusive

Back to Basics: Laura Brown takes an unexpected approach as InStyle EIC

March 30, 2017
The Creator Economy

Inside the regulated world of influencer marketing for Big Pharma

March 22, 2017
The Creator Economy

How L’Oreal Paris uses influencers

March 20, 2017
The Creator Economy

What Ted Baker has learned from shoppable video so far

March 16, 2017
The Creator Economy

Drop it like it’s bot: Brands have cooled on chatbots

March 10, 2017
The Creator Economy

Unpleasant times: The gloves come off at London ad conference

March 9, 2017

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