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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

Marketing on Platforms

Omnicom Media Group strikes partnership with Snap for creator collaboration

October 3, 2024
The Creator Economy

Plus Company agencies combine forces on a new influencer marketing model

October 3, 2024
Member Exclusive

Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

September 30, 2024
The Creator Economy

Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms

September 23, 2024
Member Exclusive

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

September 16, 2024
The Creator Economy

Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame

September 13, 2024
Member Exclusive

Future of TV Briefing: Why owned channels are key to creators’ commerce businesses

September 11, 2024
The Creator Economy

How the elections are shaping influencer marketing, from brand strategies to social media spending

September 9, 2024
The Creator Economy

After keeping them at arm’s length, sports brands are opening the door to creators

August 30, 2024
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
The Creator Economy

As the presidential election approaches, where do influencers come in?

August 16, 2024
The Creator Economy

Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast

August 14, 2024
The Creator Economy

‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer

August 13, 2024

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