The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Why digital advertising is experimenting with blockchain
April 4, 2017 • 4 min read -
Bypassing creative: How agencies are turning influencer posts into programmatic ads
March 31, 2017 • 3 min read -
Starrr gazing: A day in the life of a male beauty influencer
March 31, 2017 • 5 min read -
Back to Basics: Laura Brown takes an unexpected approach as InStyle EIC
March 30, 2017 • 6 min read -
Inside the regulated world of influencer marketing for Big Pharma
March 22, 2017 • 3 min read -
What Ted Baker has learned from shoppable video so far
March 16, 2017 • 3 min read -
Drop it like it’s bot: Brands have cooled on chatbots
March 10, 2017 • 4 min read -
Unpleasant times: The gloves come off at London ad conference
March 9, 2017 • 4 min read -
‘Crap optimized on crap’: The agency challenge with data
February 8, 2017 • 3 min read -
8 months in, what Expedia has learned from its Facebook bot
February 8, 2017 • 2 min read -
Marketers express hope for a more pro-business FCC under Ajit Pai
February 2, 2017 • 3 min read