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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Why Cars.com is driving away from performance marketing and toward influencers

June 2, 2023
The Creator Economy

How chef influencer Tue Nguyen works with the BuzzFeed Creator Network

May 30, 2023
The Creator Economy

How media agencies are tightening brand safety and transparency measures as influencers tap AI

May 12, 2023
Member Exclusive

Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much

May 10, 2023
Digiday Podcast: Creators

Content creator Sarah Palmyra says influencers want more affiliate options on short-form vertical video

May 9, 2023
Digiday Podcast: Creators

Why creator Jorge Soto prioritizes YouTube Shorts over TikTok

May 2, 2023
Digiday Podcast: Creators

How creator Alyssa McKay made $1M from Snapchat mid-roll ads

April 25, 2023
The Creator Economy

More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones

April 21, 2023
The Creator Economy

Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget

April 14, 2023
The Creator Economy

Bud Light uproar exposes need for marketers to manage marketer influencer controversies

April 14, 2023
The Creator Economy

It takes a village: A look at the hidden teams behind successful creators

April 7, 2023
The Creator Economy

Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them

March 31, 2023
The Creator Economy

Short-form video needs better monetization, creator funds aren’t the way to do it

March 24, 2023

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