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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes

September 11, 2025
The Creator Economy

Roblox’s growth comes with growing pains between creators and ad sales

September 9, 2025
The Creator Economy

Creators are leveraging CTV channels as added value for sponsorship deals

September 8, 2025
The Creator Economy

Transparency is fueling a surge in creators’ sponsorship rates

September 5, 2025
The Creator Economy

Team hires, studio rental fees: The hidden costs of creators

September 4, 2025
The Creator Economy

More money is flowing into creator marketing — just not directly to creators

September 3, 2025
The Creator Economy

Three signs the creator economy is at an inflection point for marketers

September 2, 2025
The Creator Economy

Fortnite advertising friction: creators say brands are wasting money on custom maps

September 2, 2025
The Creator Economy

The creator economy wants to be a mature media channel, but measurement is holding it back

September 1, 2025
The Creator Economy

Substack creators attribute their boost in subscribers to the platform’s community tools

August 28, 2025
The Creator Economy

How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals

August 27, 2025
The Creator Economy

‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content

August 25, 2025
The Creator Economy

What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy

August 25, 2025

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