Business of TV
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform
November 17, 2020 • 2 min read -
TV networks cut costs to confront shrinking profits amid streaming shift
November 11, 2020 • 14 min read -
How advertisers are evaluating YouTube’s rising connected TV viewership
November 9, 2020 • 3 min read -
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‘CTV took from everybody’: How connected TV won this year’s upfront
October 28, 2020 • 10 min read -
TV ad buyers expect networks to tax upfront advertisers that waited to commit
October 26, 2020 • 3 min read -
TV networks face loss of affiliate revenue in shift to streaming
October 21, 2020 • 9 min read -
‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices
October 20, 2020 • 3 min read -
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
October 19, 2020 • 3 min read -
TV sports advertisers grapple with NFL, college football rescheduling games
October 16, 2020 • 3 min read -
Major media reorganizations aim to bridge the divide to companies’ streaming futures
October 14, 2020 • 9 min read -
‘Sleeping giant’: How Google stands to shake up the connected TV platform war
October 7, 2020 • 9 min read