Interview | 0:24:04 
06/07/2022 
As TV networks have stood up standalone ad-supported streamers, connected TV platforms and smart TV makers step up their own ad sales efforts and other publishers and streaming platforms move into the connected TV market, advertisers have an array of options for reaching audiences on the TV screen. In this session, hear how advertisers are navigating the crowded ad-supported streaming market.
Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement [...]
The promise of programmatic buying is to streamline the ad sales process. And that proves out — to a point. But when it comes to buying ads on streaming services — and especially when adding [...]
It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the [...]
Advertisers are seemingly swimming in streaming ad inventory. Netflix has finally joined the ad-supported streaming landscape, and so has Disney+. And yes, advertisers are awash in streaming ad [...]
The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and the ever-present question [...]
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
In this fireside chat, Mike Fisher and Todd Goldberg discuss what agencies can do to accelerate the path to transparency and precise targeting in [...]
Consumers are watching FAST content like never before—and signs don’t point to viewer adoption slowing. In this session, you’ll hear from Samsung TV Plus’ Stefanie Zuroff on what FAST content [...]
Digital advertising’s data-driven, audience-based approach is overtaking TV and streaming. In this session, hear from Dick Wechsler, CEO of Lockard & Wechsler Direct as he speaks to how [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]