The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
Is the Ad-Supported Streaming Market Overcrowded?
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Interview | 0:24:04 -
06/07/2022
Speakers
Nicole Whitesel
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EVP, Advanced Tv & Client Success, Publicis Media
As TV networks have stood up standalone ad-supported streamers, connected TV platforms and smart TV makers step up their own ad sales efforts and other publishers and streaming platforms move into the connected TV market, advertisers have an array of options for reaching audiences on the TV screen. In this session, hear how advertisers are navigating the crowded ad-supported streaming market.
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