What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
As TV networks have stood up standalone ad-supported streamers, connected TV platforms and smart TV makers step up their own ad sales efforts and other publishers and streaming platforms move into the connected TV market, advertisers have an array of options for reaching audiences on the TV screen. In this session, hear how advertisers are navigating the crowded ad-supported streaming market.
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
In this fireside chat, Mike Fisher and Todd Goldberg discuss what agencies can do to accelerate the path to transparency and precise targeting in [...]
Consumers are watching FAST content like never before—and signs don’t point to viewer adoption slowing. In this session, you’ll hear from Samsung TV Plus’ Stefanie Zuroff on what FAST content [...]
Digital advertising’s data-driven, audience-based approach is overtaking TV and streaming. In this session, hear from Dick Wechsler, CEO of Lockard & Wechsler Direct as he speaks to how [...]
With the OTT and CTV market and viewership skyrocketing, where can buyers find new opportunities to engage consumers at scale in high-value environments? What are the strategies to employ to get more [...]
Video and streaming have become ubiquitous and continue to grow at an unprecedented pace. On the heels of the IAB’s 2021 NewFronts, bringing together more than ten thousand brands and agency buyers [...]
As TV networks have stood up standalone ad-supported streamers, connected TV platforms and smart TV makers step up their own ad sales efforts and other publishers and streaming platforms move into [...]
With cookies no longer a reliable way to target CTV audiences at scale, advertisers must look at other avenues to efficiently connect with their customers. PMG brand media supervisor Nadia Pesina [...]
A year ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. A year later, David Sederbaum, evp and U.S. head of video investment at [...]
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
New data from Edelman’s 2021 Trust Barometer Special Report reveals an expanded domain for brand relevance – one that encompasses culture, society and purpose. In fact, 86% of consumers expect [...]
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through [...]
In this session VICE Media, global CMO Nadja Bellan-White will discuss the ramifications of catalytic political, social, and behavioral shifts in society and how that impacts the state of consumer [...]
Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture [...]
How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest in Black communities [...]
L’Oréal USA’s Chief Digital & Marketing Officer, Marc Toulemonde, discusses how to create an experience that’s dedicated and personalized to consumer’s needs through the seamless [...]
In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning [...]
Coronavirus restrictions have drastically limited the physical spaces that people can occupy while the struggle for racial justice has raised questions over who feels welcome in shared spaces. The [...]