WTF is the difference between in-stream and out-stream video ads?

pivot to video

There are two main types of video ads: in-stream and out-stream. 

As the names imply, one type refers to ads that are streamed alongside a video — like pre-roll and mid-roll ads — whereas the other type describes video ads that appear independent of any editorial video content. Except the placement of these video ads is no longer the only distinction between the two types.

In August, the IAB Tech Lab issued guidelines for digital video and connected TV ad formats, and these guidelines introduced a new distinguishing characteristic that separates in-stream and out-stream video ads, as illustrated in the video below.

https://digiday.com/?p=478198

More in Future of TV

Future of TV Briefing: A look at Netflix’s streaming bundle playbook

This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.

Future of TV Briefing: How talent managers see creators’ professionalism levels increasing

This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.

Why longer videos are becoming more commonplace on YouTube

Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.