Only eight seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

How to take a mobile first approach to native ads

Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.

Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.

YAHOO_INFOGRAPHICS_native_final_060214

More from Digiday

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction. 

A closer look at OpenAI’s ads manager – and how much work it still needs

OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.