Lock in a year of Digiday+ for 35% less. Ends May 29.
Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.
Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.
More from Digiday
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.