Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.
Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.
More from Digiday
Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators
Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.
‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing
Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.
Media Buying Briefing: With so much at stake, midterm election spending is insane
With a record $11.6 billion expected to be spent once all votes are cast and counted, this midterm election season is like none ever experienced before.