Last chance to save on Digiday Publishing Summit passes is February 9
Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.
Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.
More from Digiday
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest
Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.
Future of TV Briefing: The creator’s economy’s ‘very loud, dirty little secret’ of brands’ late, delayed payments
This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.