Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.
Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.
More from Digiday
How a fashion creator turned audience demand into a 500+ client styling business
A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.
Forbes looks to Google AI pilot for insights as publishers seek value beyond the click
Forbes has joined Google’s paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through.
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.