Join us in NYC this Thursday, July 23 from 5-8 p.m.
Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.
Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.
More from Digiday
WTF: W3C’s Attribution API?
What marketers, publishers, and ad tech companies need to know about some of the latest proposals in browser-based ad measurement.
Media Buying Briefing: China remains a tough market for holding companies to figure out
The Chinese ad market has slipped away from holding companies that previously looked east for future growth.
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
Brian Yasko, managing director at Accenture and Emma Harmon, co-CEO of Whalar, on the massive creator economy acquisition and future plans.
