7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

How to take a mobile first approach to native ads

Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.

Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.

YAHOO_INFOGRAPHICS_native_final_060214

More from Digiday

Media agencies use AI search insights to predict what audiences want

Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’

Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.

Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.