Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Future of Advertising Program have created a framework for maximizing effectiveness and transparency in native advertising.
Take a look at the infographic below, then register for the webinar from Yahoo on June 18 to find out more.
More from Digiday
How Amazon turned its Thursday Night Football into a two-pronged pitch to capture ad dollars
TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets.
The Verge switches up its audience team to prepare for Google Zero
The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views.
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.