Yahoo

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The path to precision: How marketers are enhancing measurement through CTV
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Where publishing teams stand in their pursuit of third-party cookie alternatives

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Digital out-of-home deserves a seat at the adult table

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How 5G and immersive experiences are changing live event participation

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During quarantine, audio and connected TV are growing faster than other ad platforms

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Beware the bots: How DSPs manage non-human traffic
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Understanding fraud and inventory quality in programmatic
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Ad tech and ad blockers share common ground on inventory quality
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With omnichannel, you’re only as good as what you can measure
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How to take a mobile first approach to native ads