Consumers are online for a multitude of reasons, which means their mindsets shift in any given moment from search or research to entertainment and information. To make those moments matter, marketers must boost connections between brands and premium content publishers on social media.
Watch this new interview to see Laura Froelich, head of U.S. content partnerships at Twitter, and Digiday’s Chief Strategy Officer, David Amrani, discuss the importance of connecting with consumers by tapping into their known passions. In conversation, they unpack how brands can connect and partner with a range of content publishers and why cultural relevance impacts purchase decisions.
In addition, the discussion highlights how Bank of America and Anheuser-Busch are driving highly engaged audience moments by connecting their brand to the best of what’s happening through premium video content on Twitter. What emerges are tips and hints on the targeting opportunities available in a busy social environment, all at the fingertips of brands and publishers that lean into meaningful experiences on the feeds consumers follow.
More from Digiday
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.
What brands are paying to advertise around the World Cup
Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.