The state of commerce content

Commerce content has become an increasingly effective strategy and business model for publishers — a lucrative form of content that consumers trust, a strategic partnership between media and brands resulting in editorial content that creates a unique shopping experience for consumers. Common types include product reviews, roundups, listicles and product launch coverage, but always in an editorial voice and upholding the publisher’s values and standards. Publishers are monetizing commerce content via affiliate links, earning commissions when they drive a conversion.

To accompany the recent State of the Industry report from Digiday and impact.com, which examines how publishers leverage commerce content as an effective revenue stream and the roles they are building for it in the future, Digday surveyed 60 publishers. The video below highlights what they had to say. As publishers work with brands and agencies to grow commerce content, they’re overcoming new challenges and embracing solutions and partnerships that are helping them secure new business and drive substantial revenue.

Watch this video to see: 

  • The expanding role of commerce content in publisher revenue and budgets
  • Why product reviews are still the mainstay of commerce content 
  • The challenges publishers are facing as commerce content grows
  • How partnerships and technology are shifting to address expanding publisher needs

Sponsored by impact.com

https://digiday.com/?p=501760

More from Digiday

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions.

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.