7 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Trending in
Most Read
More from Digiday
WTF is commerce media?
November 17, 2025
In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., according to eMarketer.
How Amazon aims to do more with less
November 17, 2025
Amazon’s campaign manager overhaul is designed to fix what advertisers disliked most about its DSP.
TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
November 17, 2025
The platform has shared a plethora of incentives, to motivate sellers to spend more money.