Digital video advertising soared to new heights last year, but is this as good as it gets? What’s working in online video advertising and where are the roadblocks? In advance of Digiday’s Video Upfronts in New York and Los Angeles on April 16 and 19, Digiday has partnered with Adap.tv to tap the trends that will shape the medium. Take our semi-annual video survey, and you could be headed to our Upfront as our VIP guest with a new iPad.
More from Digiday
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies.