Advertisers and publishers are hungry for views and autoplay video can deliver them, but is it really wise for publishers to confront their audience with sight, sound, and motion at every turn? We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works.
More from Digiday
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors
John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.