Advertisers and publishers are hungry for views and autoplay video can deliver them, but is it really wise for publishers to confront their audience with sight, sound, and motion at every turn? We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works.
More from Digiday
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer’s premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.
Spotify rebuilds ad business around automation, AI to secure bigger media budgets
Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.