Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Audio ads have a bad reputation: They can be blaring, never-ending, vaguely targeted and forgettable. Still, over 3 billion audio impressions per month are bought on digital streams across mobile, desktop and traditional radio. Radio audiences offer scale: A single digital stream had 3 million concurrent users at a given time.
Audio is mobile, and streaming radio has taken over the car. At the Digiday Programmatic Summit, Triton Digital’s Benjamin Masse discussed how programmatic for audio is the next big thing for automation. With tools like post-listen attribution based on behavior later in the day after hearing an ad, audio advertising delivers scalable, measurable results.
See full video of his talk below:
Tech Talk with Triton Digital: How to Make Programmatic Audio Rock Out from Digiday on Vimeo.
More from Digiday
The Washington Post debuts AI-personalized podcasts to hook younger listeners
The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and duration.
Workforce data, smarter AI integration among greatest workplace priorities in the new year
The growing importance of workforce data is just one of the prognostications people managers are making looking to the year ahead.
Do AI agents have a place in programmatic advertising?
Agency and ad tech executives explain what tasks in their programmatic advertising workflows they would — and wouldn’t — outsource to AI agents.