Audio ads have a bad reputation: They can be blaring, never-ending, vaguely targeted and forgettable. Still, over 3 billion audio impressions per month are bought on digital streams across mobile, desktop and traditional radio. Radio audiences offer scale: A single digital stream had 3 million concurrent users at a given time.
Audio is mobile, and streaming radio has taken over the car. At the Digiday Programmatic Summit, Triton Digital’s Benjamin Masse discussed how programmatic for audio is the next big thing for automation. With tools like post-listen attribution based on behavior later in the day after hearing an ad, audio advertising delivers scalable, measurable results.
See full video of his talk below:
Tech Talk with Triton Digital: How to Make Programmatic Audio Rock Out from Digiday on Vimeo.
More from Digiday
Ad Tech Briefing: Accountability in adland’s agentic era?
Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.
How GameStop went from struggling retailer to eBay bidder
It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.