The ad technology company DG MediaMind said on Tuesday it is acquiring EyeWonder, a video and rich media advertising firm for approximately $66 million in cash.
That deal marks the continuation of consolidation of the rich media space. Back in June, the company DG FastChannel acquired MediaMind and launched a joint digital advertising platform managed by DG and MediaMind. MediaMind was previously known as Eyeblaster, a pioneer in rich media. Meanwhile, FastChannel had previously snatched up the rich-media Unicast in 2008.
EyeWonder plays in a similar space with MediaMind and Unicast; it claims to have served over 3.5 billion targeted impressions in the last quarter.
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