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SXSW: Ford’s Take on Social

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders.  Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.

 

Ford’s made social media an important part of its marketing strategy. Global director of social media Scott Monty discusses how the carmaker works with startups, what brands can learn from startups and what startups don’t get about big brands like Ford.

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The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers.

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.