Marketers targeting younger audiences on social platforms have an abundance of places to spend their ad dollars. But according to the latest Digiday survey, they have a preference on which platform should get it first.

In a survey of 189 media buyers by Digiday this March, 37% said Instagram was the ideal platform to reach audiences aged 20 and below. After Instagram, 30% of respondents selected Snapchat while 17% would start their campaigns with YouTube. Emerging platforms such as TikTok and Twitch nabbed smaller shares of marketers responses with 6% and 5% respectively. Facebook is clearly not the place for teens, with just 1% naming it the best platform.

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