5 Great Digital Media Exec Blogs
The digital media world is like other industries: It is filled with executive blogs that are overly self-promotional, poorly written or just plain boring. Here are our picks for execs’ blogs that are the opposite of that. These are blogs that our writers read for thoughtful insight on industry issues. Check them out for yourself.
Ian Schafer is CEO of interactive marketing agency Deep Focus. His personal blog is full of entertaining (like this Facebook IPO word cloud) and insightful posts about digital advertising, industry news and more.
From a post “A Pinterest Hypothesis”:
“It’s the next best thing to accumulating items, but without the cost associated with actually buying them. It’s a locker where you store the things you want, the things you find interesting, the things you want people to know you’ve found — each of which is a major psychological driver in the process of retail therapy, without the cash (or credit) expenditure.”
Blog Maverick is written by business magnate Mark Cuban (owner of the Dallas Mavericks, Magnolia Pictures and Landmark Theaters). Cuban writes about investing/business/entrepreneurial tips, personal stories and ad tech-related news.
From a post “I Hope Yahoo Crushes Facebook in its Patent Suit”
“Seriously, there are industries where patents are used fairly to protect intellectual property. The technology industry is not one of them.”
Marketers Studio is the personal blog of David Berkowitz (no, not the Son of Sam one, although I would definitely read his blog if he were to ever have had one), vp of emerging media at digital agency 360i. His blog covers all things social media and marketing.
From a post “The Curse of Meh”:
“Urban Dictionary defines “meh” as “indifference; to be used when one simply does not care.” That’s an apt definition, and it’s the first definition I’ve found on the site that is completely G-rated. I have enough Meh apps on my iPhone that I created a second folder called “Meh 2,” and I now have more apps in Meh folders than I do in any other category.”
Jeff Hasen is the CMO of Hipcricket, a mobile marketing and advertising company. Hassen regularly posts insightful articles and offers his opinions on all things mobile. He also recently wrote a contributed piece for Digiday about SXSW pixie dust.
From a post “SXSW Edition of Notes from a Mobile Marketer”:
“Probably the smartest words in Austin – people don’t care about your products – they care about solutions to their problems. Amen.”
The Kmiec Ramblings
Adam Kmiec is head of social media at Walgreens. His blog is a mixture of personal anecdotes (like a bad customer-service experience with a brand and daily fortunes, which are kind of silly, but that’s OK) and posts tackling industry issues.
From a post “The Great Talent War”:
“Have you heard the phrase, if you always do what you always did, you’ll always get what you always got. Well, I ask you, how is it that genuinely smart people at the heads of companies fail to understand this very basic concept? You can’t simply turn the marketing guy who reads Mashable into the head of digital. You can’t simply hire the interns into Sr. Level spots because they grew up with Facebook.”
Snapchat launches Bitmoji TV without ads
This first season of Bitmoji TV will be purposely free of ads, but Snapchat is likely to eventually allow advertisers and publishers to have a hand in it down the road.
Havas, Grey, British Gas and more are winners in the Digiday Marketing and Advertising Awards Europe
Winning campaigns put the spotlight on such contemporary topics as climate change, the representation of female athletes and emphasizing love over hate.
Bloomberg is rebranding TicToc to QuickTake — and expanding it as a streaming channel
It was inevitable that Bloomberg's TicToc would have to rebrand itself to avoid confusion with ByteDance's TikTok, especially as it plans to expand its video product.
SponsoredPublishers are experimenting with more engagement models
A growing number of publishers are using registration walls, paywalls and metered models to collect first-party user data and drive subscription revenue.
Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
Ad buyers are hopeful the new product will improve Twitter’s interest-based ad targeting.
How Esquire is trying a ‘micro-membership’ model around Charles Pierce
Since launching the micro-membership model in November 2018, the site has garnered over 10,000 subscribers, and Sebastian expects that the election year will drive up that number even higher.