Lock in a year of Digiday+ for 35% less. Ends May 29.
Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O’Connell
This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series →
Subscribe: Apple Podcasts • Spotify
Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer, among other roles. O’Connell is now evp of innovation at R3.
In this episode of Digiday’s Oral History of Ad Tech, she speaks with Seb Joseph about her role in helping to build one of the media industry’s first agency trading desks at Publicis Groupe during her role at Razorfish in the mid-to-late 2000s.
In this discussion, she covers
- The desire to illuminate the black box of programmatic advertising
- Holding companies’ desire to use ad tech as a means of carving out new revenue in austere times
- How the ‘agency-friendly’ model of ad tech prevailed
In the coming weeks, Digiday’s History of Ad Tech, produced by Digiday Media’s audio producer Sara Patterson, lifts the lid on some of the key undercurrents in ad tech over the last 20 years with Seb Joseph, senior news editor, and Ronan Shields, senior reporter, advertising technology, in conversation with some of the key players during that time.
Subscribe to the Digiday podcast now on Apple Podcasts, or wherever you get your podcasts.
More in Media Buying
Ad Tech Briefing: Agencies reposition for the agentic era
The battle over infrastructure, interoperability and operational control is under way.
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.