Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O’Connell
This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series →
Subscribe: Apple Podcasts • Spotify
Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer, among other roles. O’Connell is now evp of innovation at R3.
In this episode of Digiday’s Oral History of Ad Tech, she speaks with Seb Joseph about her role in helping to build one of the media industry’s first agency trading desks at Publicis Groupe during her role at Razorfish in the mid-to-late 2000s.
In this discussion, she covers
- The desire to illuminate the black box of programmatic advertising
- Holding companies’ desire to use ad tech as a means of carving out new revenue in austere times
- How the ‘agency-friendly’ model of ad tech prevailed
In the coming weeks, Digiday’s History of Ad Tech, produced by Digiday Media’s audio producer Sara Patterson, lifts the lid on some of the key undercurrents in ad tech over the last 20 years with Seb Joseph, senior news editor, and Ronan Shields, senior reporter, advertising technology, in conversation with some of the key players during that time.
Subscribe to the Digiday podcast now on Apple Podcasts, or wherever you get your podcasts.
More in Media Buying
How TikTok Shop will police for fraudulent behavior on Black Friday and Cyber Monday
TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.
Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.
Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.