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Amid competition for sponsors, top sports clubs are investing in social media operations

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The History of Ad Tech

A four-part series and corresponding podcast exploring the history of ad tech.

The History of Ad Tech

Google’s ad tech empire faces its moment of truth

Judge Leonie Brinkema now contemplates a forced divestiture, a decision that could reshape how the open web is monetized.

November 24, 2025

Related Coverage

Google’s ad tech antitrust remedy phase explained — and where the Judge might land
The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
Everything you need to know about the closing stages of Google’s ad tech antitrust trial

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Special Projects

Special report: The history of ad tech

January 8, 2024

The History of Ad Tech

Digiday’s Oral History of Ad Tech podcast, episode 1, with Brian O’Kelley

December 4, 2023

The History of Ad Tech

Digiday’s History of Ad Tech: In the beginning …

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Special Projects

Special report: The history of ad tech

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The History of Ad Tech

A History of Ad Tech Chapter 4: The Privacy Reckoning

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How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows
The History of Ad Tech

Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

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The History of Ad Tech

A History of Ad Tech Chapter 3: The Holdcos Strike Back

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The History of Ad Tech

Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O’Connell

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The History of Ad Tech

A History of Ad Tech Chapter 2: The Ad Net’s Golden Age

December 11, 2023
The History of Ad Tech

Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

December 11, 2023
The History of Ad Tech

Digiday’s Oral History of Ad Tech podcast, episode 1, with Brian O’Kelley

December 4, 2023
The History of Ad Tech

Digiday’s History of Ad Tech: In the beginning …

December 4, 2023

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