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Super Bowl

Digiday's annual coverage of the Big Game.

Super Bowl

With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.

February 8, 2024
Super Bowl

TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast

February 8, 2024
Super Bowl

How Taylor Swift lit up advertisers’ Super Bowl playbooks

February 7, 2024
Super Bowl

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

February 6, 2024
Member Exclusive

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

February 6, 2024
Super Bowl

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands

February 2, 2024
Member Exclusive

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

January 30, 2024
Super Bowl

Why advertisers aren’t likely to step away from X before the Super Bowl

January 19, 2024
Super Bowl

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

February 15, 2023
Super Bowl

Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad

February 14, 2023
Member Exclusive

Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

February 14, 2023
Super Bowl

Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress

February 13, 2023
Super Bowl

Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside

February 10, 2023

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