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Super Bowl
Digiday's annual coverage of the Big Game.
Super Bowl
Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad
February 14, 2023
Member Exclusive
Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year
February 14, 2023
Super Bowl
Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
February 13, 2023
Super Bowl
Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside
February 10, 2023
Super Bowl
How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
February 10, 2023
Super Bowl
Why Pepsi is returning to advertising on Twitter during the Super Bowl
February 10, 2023
Super Bowl
Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns
February 10, 2023
Super Bowl
Campbell’s Chunky Super Bowl collab with Nickmercs shows why more brands are partnering with influencers over esports orgs
February 10, 2023
Super Bowl
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023
February 10, 2023
Super Bowl
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
February 10, 2023
Super Bowl
Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
February 9, 2023
Member Exclusive
Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV
February 9, 2023
Super Bowl
State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
February 8, 2023
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