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At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers

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Super Bowl

Digiday's annual coverage of the Big Game.

Super Bowl

Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad

February 14, 2023
Member Exclusive

Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

February 14, 2023
Super Bowl

Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress

February 13, 2023
Super Bowl

Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside

February 10, 2023
Super Bowl

How brands and agencies are prepping this year’s hybrid Super Bowl war rooms

February 10, 2023
Super Bowl

Why Pepsi is returning to advertising on Twitter during the Super Bowl

February 10, 2023
Super Bowl

Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns

February 10, 2023
Super Bowl

Campbell’s Chunky Super Bowl collab with Nickmercs shows why more brands are partnering with influencers over esports orgs

February 10, 2023
Super Bowl

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

February 10, 2023
Super Bowl

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix

February 10, 2023
Super Bowl

Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?

February 9, 2023
Member Exclusive

Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV

February 9, 2023
Super Bowl

State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead

February 8, 2023

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