Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Super Bowl

Digiday's annual coverage of the Big Game.

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels

The Big Game was a milestone for the Fox-owned streamer, and for advertisers searching for sports audiences.

February 14, 2025

Related Coverage

Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi

Featured

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

February 6, 2024

Member Exclusive

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

February 6, 2024

Member Exclusive

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

January 30, 2024

Super Bowl

Inside Doritos’ ‘creator-led’ marketing strategy

February 12, 2025
Member Exclusive

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

February 11, 2025
Sponsored

Amid signal loss and fragmentation, omnichannel orchestration is driving performance
Super Bowl

Here are the cases for and against an $8 million Super Bowl ad

February 7, 2025
Super Bowl

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi

February 7, 2025
Super Bowl

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads

February 6, 2025
Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans

February 5, 2025
Super Bowl

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises

February 5, 2025
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

February 4, 2025
Super Bowl

How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals

February 3, 2025
Super Bowl

What this year’s Super Bowl ads said about diversity, influencers and commerce

February 14, 2024
Member Exclusive

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them

February 13, 2024
Super Bowl

‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl

February 11, 2024

1
2
3
4
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2025. All rights reserved