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GLP-1 draws pharma advertisers to double down on the Super Bowl

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Special Projects
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SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

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Digiday+ Future of Marketing Briefing

The Future of Marketing Briefing covered the latest in marketing for Digiday+ members.

Member Exclusive

Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

May 10, 2022
Member Exclusive

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

May 3, 2022
Member Exclusive

Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover

April 26, 2022
Member Exclusive

Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves

April 19, 2022
Member Exclusive

Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce

April 12, 2022
Member Exclusive

Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes

April 5, 2022
Member Exclusive

Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs

March 29, 2022
Member Exclusive

Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space

March 22, 2022
Member Exclusive

Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’

March 15, 2022
Member Exclusive

Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world

March 8, 2022
Member Exclusive

Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine

March 1, 2022
Member Exclusive

Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’

February 22, 2022
Member Exclusive

Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising

February 8, 2022

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