Digiday Programmatic Marketing Summit

How to expand programmatic advertising up the funnel, with Tripadvisor’s Matteo Balzani

TripAdvisor marketing exec Matteo Balzani broke down the company’s plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.

Related Coverage

• Inside TripAdvisor’s pitch to media buyers
• Programmatic is heading up the funnel