Take this quick survey to help Digiday improve our products & be entered to win a $50 gift card.
What it will take for advertisers to finally get ready to let go of the third-party cookie
This article is part of a series covering our Programmatic Marketing Summit. More from the series →
Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away.
During last month’s Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers’ current level of readiness for a post-cookie future and discussed what it will take to catalyze their preparations.
More in Marketing
Brian Wieser revises ad forecast downward as U.S. ad market grows wary
Ad spending’s new forecast: ad growth slower, caution higher.
Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard
Digiday caught up with GoDaddy’s CMO Fara Howard last week at South by Southwest. Howard detailed how the marketing playbook is changing, how that’s retooling her team’s approach to advertising, AI search ads and more.
Target’s ad business had a good year, but can it become a retail media powerhouse?
Target’s ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?