What it will take for advertisers to finally get ready to let go of the third-party cookie

This article is part of a series covering our Programmatic Marketing Summit. More from the series →

Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away.

During last month’s Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers’ current level of readiness for a post-cookie future and discussed what it will take to catalyze their preparations.

https://digiday.com/?p=547255

More in Marketing

Cannes Briefing: As generative AI plays out, OpenAI believes AI development is a ‘shared responsibility’

AI is simply a new tool in the latest line of tools for creatives to do more, do it better and do it faster.

Digiday Podcast at Cannes: Why Dow Jones CMO Sherry Weiss is focused on AI

On the opening day of Cannes Lions, WSJ’s new venue, highlights press freedom amidst the festival’s usual festivities.

LinkedIn eyes B2C marketers as it looks to increase ad dollars

B2C advertising drives about 20% of global revenue for the platform, according to LinkedIn’s own stats.