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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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  • Brands in Culture

    How Aston Martin’s F1 team drives awareness for its carmaker parent brand

    July 4, 2024
  • Member Exclusive

    Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing

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  • Marketing on Platforms

    Why Substack offers creators money to transfer their audience to its platform

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    Why Roblox’s Clip It is using its billion-view moment to launch an ad product

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    While Meta, X step back from publishers, TikTok sees them as an opportunity

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    Amazon tried to make shopping social. Here’s why it didn’t click

    March 10, 2025
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    Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

    November 12, 2024
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    Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

    September 30, 2025
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    Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

    July 2, 2025
  • Marketing on Platforms

    Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

    July 26, 2024
  • Publishing in the Platform Era

    Publishers test new TikTok feature that adds links to organic videos

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  • The Creator Economy

    Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

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  • The header image features an illustration with a dollar bill that has the Snapchat logo in the center.
    Marketing on Platforms

    Snap eyes growth as TikTok faces uncertain future in the U.S. 

    May 23, 2024
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