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2793 Results for ‘tiktok’

The Creator Economy

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

January 24, 2025
Member Exclusive

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?

January 14, 2025
Gaming & Esports

How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok

January 2, 2025
Publishing in the Platform Era

Here’s how the Daily Mail intends to tackle election coverage on TikTok

October 30, 2024
Marketing on Platforms

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off

October 28, 2024
The Creator Economy

Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going

January 16, 2025
Member Exclusive

Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies

January 23, 2025
Marketing on Platforms

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year

April 2, 2025
The Creator Economy

‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future

July 15, 2025
Managing Through Crisis

TikTok ad prices fall as uncertainty keeps some advertisers away

March 19, 2025
Business of TV

Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf

February 4, 2026
Marketing on Platforms

Marketers question TikTok ban refunds ahead of Supreme Court debate

January 10, 2025
Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans

February 5, 2025

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