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2472 Results for ‘tiktok’

The Creator Economy

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

July 21, 2025
Agency Culture

Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact

July 21, 2025
Modern Retail

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

August 15, 2025
Experimental Channels

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse

April 24, 2024
Brands in Culture

How Aston Martin’s F1 team drives awareness for its carmaker parent brand

July 4, 2024
Marketing on Platforms

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars

October 7, 2024
Retail Media Rewritten

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

August 4, 2025
Retail Media Rewritten

Brands are discovering their sales associates are among their most valuable influencers

July 25, 2025
The Creator Economy

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises

March 7, 2025
Member Exclusive

Future of TV Briefing: How the future of TV shaped up in 2025

December 17, 2025
Marketing on Platforms

While Meta, X step back from publishers, TikTok sees them as an opportunity

June 13, 2024
Publishing in the Platform Era

Publishers test new TikTok feature that adds links to organic videos

April 17, 2024
Gaming & Esports

Why Roblox’s Clip It is using its billion-view moment to launch an ad product

November 5, 2024

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