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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Member Exclusive

    Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

    November 12, 2024
  • Marketing on Platforms

    Why marketers are not deterred by TikTok’s uncertain future

    March 11, 2024
  • Modern Retail

    How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

    August 15, 2025
  • Marketing on Platforms

    How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

    May 24, 2024
  • Retail Media Rewritten

    Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

    August 4, 2025
  • Retail Media Rewritten

    Brands are discovering their sales associates are among their most valuable influencers

    July 25, 2025
  • The Creator Economy

    Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

    December 6, 2024
  • Marketing on Platforms

    Why Substack offers creators money to transfer their audience to its platform

    March 24, 2025
  • Member Exclusive

    Media Buying Briefing: Agencies debate biggest questions over TikTok’s future

    May 6, 2024
  • Marketing on Platforms

    While Biden signs the TikTok bill, marketers still aren’t panicking

    April 25, 2024
  • Business of TV

    NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day

    May 3, 2024
  • Marketing on Platforms

    Amazon tried to make shopping social. Here’s why it didn’t click

    March 10, 2025
  • The Creator Economy

    Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

    November 13, 2024
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