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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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    2487 Results for ‘tiktok’
  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
    Member Exclusive

    Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

    April 9, 2025
  • Agency Culture

    Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact

    July 21, 2025
  • The Creator Economy

    Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers

    November 25, 2024
  • Modern Retail

    How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

    August 15, 2025
  • Member Exclusive

    Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

    March 29, 2024
  • Retail Media Rewritten

    Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

    August 4, 2025
  • Member Exclusive

    Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

    August 20, 2024
  • Retail Media Rewritten

    Brands are discovering their sales associates are among their most valuable influencers

    July 25, 2025
  • Marketing on Platforms

    TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars

    October 7, 2024
  • The Creator Economy

    Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises

    March 7, 2025
  • Member Exclusive

    Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter

    October 3, 2025
  • Experimental Channels

    As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse

    April 24, 2024
  • The Creator Economy

    Brands are betting on creators to make their next hit series

    October 16, 2025
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