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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
November 12, 2024
Marketing on Platforms
Why marketers are not deterred by TikTok’s uncertain future
March 11, 2024
Modern Retail
How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
August 15, 2025
Marketing on Platforms
How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
May 24, 2024
Retail Media Rewritten
Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack
August 4, 2025
Retail Media Rewritten
Brands are discovering their sales associates are among their most valuable influencers
July 25, 2025
The Creator Economy
Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
December 6, 2024
Marketing on Platforms
Why Substack offers creators money to transfer their audience to its platform
March 24, 2025
Member Exclusive
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
May 6, 2024
Marketing on Platforms
While Biden signs the TikTok bill, marketers still aren’t panicking
April 25, 2024
Business of TV
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
May 3, 2024
Marketing on Platforms
Amazon tried to make shopping social. Here’s why it didn’t click
March 10, 2025
The Creator Economy
Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce
November 13, 2024
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